Promoting Herzegovina as a multi-ethnic and culturally diverse European destination

Would you like to travel through time? No problem! Visit the “Amusing Museums” of Bosnia and Herzegovina and Montenegro and your dream will come true!

Through the project “Amusing Museums”, the European Union supported the creation of a unique tourist offer with a focus on museums in Herzegovina and the cross-border area of Montenegro, in order to promote the region as a multi-ethnic and culturally diverse European destination. Over 20 museums and tourism organizations and agencies are participating in creating an offer that will include rural areas. The goal is to achieve cooperation between museums and travel agencies, based on which the agencies will create specific package arrangements with a focus on museum visits. Therefore, from 01 to 03 June 2021., tourist agencies and museum workers from Bosnia and Herzegovina, Montenegro and Croatia are visiting museums in Konjic, Jablanica, Mostar and Ljubuski and discuss possibilities of cooperation.

 

 

 

 

 

 

 

 

 

 

 

 

 

“Due to the new situation caused by the pandemic, passengers are very interested in traveling within the region. Tourism workers are trying to create and offer new content to travellers. We think that northern Herzegovina could be especially interesting, as something new and perhaps attractive to guests. Amusing museums that we didn’t even know about until recently. We are preparing a concrete offer for our guests and we will use this study trip to agree on the details of the offer with local actors”, said Siniša Lukač, a tourist worker from Croatia, talking about the importance of the promotion and this visit.

 

 

 

 

Thanks to the project “Amusing Museums”,

a similar visit to the museums of Montenegro

will be organized in the coming period.

 

 

 

 

 

The project “Amusing Museums” through the cross-border cooperation program Bosnia and Herzegovina – Montenegro is funded by the European Union, and jointly implemented by the Association LiNK from Mostar, in cooperation with the National Museum of Montenegro (MNE) and the Municipality of Jablanica (BiH). The total value of the project is close to 400,000 EUR, of which the European Union funds about 300,000 EUR.